Edward is a strategic communications specialist with a focus on personal PR, working closely with high-profile individuals across entertainment, fashion, and lifestyle. Known for his discretion and insight, he leads reputation-first campaigns that are both purposeful and culturally attuned.
Recognised by The Guardian as a celebrity PR guru, Edward is a trusted media commentator and advisor to clients seeking intelligent, long-term visibility. His work spans the UK and USA, combining global reach with meticulous attention to personal narrative and brand integrity.
“When someone lets me into their world, I don’t take it lightly. I give it everything I’ve got.”
Edward Hopkins
Founder
Jack Cooper
Co-Founder
“For me, it’s always been about doing the work quietly, precisely, and with real pride.”
Jack brings a creative perspective shaped by a background in theatre, bringing depth and originality to brand communications. Specialising in narrative development, he crafts strategic PR campaigns that amplify identity and resonate with audiences.
Pairing strategic vision with meticulous execution. As co-founder of Ed Hopkins PR, he helps lead the agency’s dynamic, story-led approach to brand building and long-term growth.